Financial Crisis Planning For Small Business

You already know there's a financial crisis -- but if you run a small business, what you really want to know is how to handle it!

As a certified public accountant for over twenty-five years, Mayoka brings his experience working with individuals and multi-billion-dollar companies alike to Financial Crisis Planning for Small Business: Winning Today's Battle For Business Survival. ''My approach to crisis analysis and optimizing solutions has for years been my passion, my calling, if you will,'' he writes.

Fortunately, you don't have to fight the battle alone. Financial Crisis Planning For Small Business will show you what WAR is good for: detecting Weaknesses, making Assessments, and deciding which Risks are worth taking. Along with the Six Core Strategies, you'll learn how to reduce operating costs, enhance profitability, keep vendors and customers happy, maintain a positive cash flow, and much more from a seasoned veteran on the frontlines of economic combat.

Win the battle and the WAR, and keep your business from becoming another casualty in America's financial crisis -- there is no time left for denial or delay.

Mark Mayoka is a practicing C.P.A. with over twenty-five years of diverse business planning experience. In his CPA and consulting practice at Nelson, Mayoka & Company he has worked on numerous mergers, acquisitions, and IPOs; done extensive international and domestic tax planning for corporations and high net worth individuals; served as an expert witness in court; and provided CFO functions for public and private firms. Over the years, he has worked closely on tax, audit, fraud, corporate governance, and strategic planning with businesses across an entire spectrum of sectors – from the low-voltage industry to banks. He graduated Cum Laude from SUNY Albany and obtained a law degree from Pace Law School. He also authors a monthly column in Cabling Business Magazine (www.cablingbusiness.com).